This article will teach you all about instructional videos and how to leverage them. The bottom line is that nothing beats instructional videos when it comes to educating your audience or employees. Also, according to Insivia, viewers retain 95% of a video message compared to 10% when reading a text message. Not surprisingly, research from TechSmith shows that 83% of people prefer watching videos to reading texts or listening to audio to access instructional or informational content. Think about it, how many times have you preferred watching tutorials or how-tos on YouTube-whether it’s mounting the baby’s cradle, putting together a new piece of IKEA furniture, or using a new piece of software-instead of reading a block of text? Visuals convey instructions more efficiently than ebooks and walls of text on a website.
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